The only real way that a business can be successful is by marketing correctly. You can’t have customers if no one knows that you exist, right? This rule of thumb is the same for the medical field, since patients won’t be able to know that your practice exists if you don’t have a reputation or if you are not marketing. You need to know, whatever you are doing, whether medical, professional or artistic, that you exist out there. This holds ever true for orthodontists, as they are a specific medical field that patients don’t need a referral to see. Some of it is cosmetic, some of it is for health reasons. But the orthodontist does a lot, and does not have time for orthodontic marketing, which is why you should enlist the help of a digital marketing agency in order to get things straightened out. Here are some marketing principles of which to get acquainted with:
1. Give an “About Us” page and full it up with the most basic, useful information. Most patients are not going to know much about orthodontics at all when they are researching for your services. The most likely option is that they are interested in tooth correction, but don’t know how to go about that, and they are looking on the Internet for solutions. They probably spoke to their friends who have already had braces, or they spoke to their parents about the possibility of getting braces. Some of the potential patients have gotten referrals from their dentist and don’t know much else aside from what the dentist has told them – which could be very little considering that orthodontic work is different from dental work. It’s likely most patients are very nervous about the prospect of working with an orthodontist. In your “About Us” page, you can introduce yourself and make yourself more approachable this way to comfort their concerns, and you can also add things like a definition of what an orthodontist does and the like.
2. You will be giving a services page that will describe the basic services that you can provide for your potential patients. This page is more appropriate for including a list of braces that you offer patients and anything else related to services that you can give them. When you are describing your services and your braces, be aware that many people are going to be very anxious about putting braces on. It’s a good idea to list your most technologically advanced options available so that they already know they have options to them aside from the traditional steel braces – and make sure to put those steel braces last on the list. You also want to describe these options in as simplest terms as possible – this helps the patients understand them better and be less anxious about them. Focus on the beneficial results that come with putting these braces on, and you want to avoid using medical jargon or very technical language. Furthermore, it’s important to give a link to a page that talks about maintenance and care for braces after they have been applied – patients will keep coming back here and that will increase your search engine optimization.
3. Visual media is your strongest tool for search engine optimization (SEO). It catches the attention from users from all over and it encourages them to stick around the website and look around some more. Visual media is anything including photos, videos, educational infographics and more. The best orthodontic websites use visual media quite generously (as long as the design stays clean) and this just asks for viewers to stay and engage with the website even more. Also, the single best thing that will communicate with patients about your work is the upload of some of your before and after photos, which showcase your previous patients and how they have improved over time. Get permission from them first before you attempt this, and then you will notice that they will attract more attention from potential patients in the future. This will also ensure confidence in your work by the patients.
4. Last, but not least, you will want to make sure that you are taking proper care of your website over time – you want to make sure that all of your data is updated on the website with the right address and office hours, and you will want to make sure that your orthodontic web design is up to date and modern-looking. You want to make sure that all links are still working too. Furthermore, if you want to further increase your SEO, you should keep connected with all of your former patients and current patients through social media – this will get you in contact with their friends, future patients.