Website design has become more than just knowing how to use colors and where to organize your links and photos – with growing technology and new ways to connect with others and access the Internet, you will need more than just a snazzy website. True, having a beautiful website that is functional and easy to use will encourage users to trust you and your business through various first impressions, but with the emerging ways that people are connecting online and living through the Internet, you as a business person will have to play that game and try to connect with your customers and potential customers even more.
The first thing you will have to realize is that you will need a strong social media presence. There are many platforms to connect with users, and it’s a good idea to have a consistent presence in most of them if you have the time. If you don’t have the time, the obvious ones like Facebook and Twitter will be the best platforms for social media you can connect to right now. Having regular updates will keep users coming back to check up on them, and this will lead to more hits on your website.
The reason why you want more hits on your website is to increase your search engine optimization (or SEO). You essentially want to be considered as important and relevant by search engines like Google, and in order to do so, you need a steady stream of visitors and regular updates to your websites. There are a couple of ways to do this. You must consider responsive website design and content marketing.
The way traditional websites are created is through using visual hierarchy. Research has shown that people tend to hover around the top left corner of a web page most often, and will hover over to the right. The more downward they are going on the website, the less time they are taking to read what’s down there. This is mostly because of the way we read English – from left to right. When you visit websites in languages that are read right to left, you will see the opposite results come up, which is why they have their logos on the right hand side of the page. Essentially, for your website, you will want your logo or your business title to be on the top left hand side. This lets users know where they are. You then have links to other pages on your website on the top across to the right, or staying on the left in a column. You never want your links on the bottom of the page.
But this kind of layout has no use for users who are accessing your website through mobile devices. It actually makes it harder for them to use your website because they have to use zoom and scroll features, since their screens are so small. You want responsive web design to adapt to these users. It’s important to do so because there are so many people connecting online through tablets and smartphones, and this population grows every year. Websites connecting through smaller devices are adapted to have a completely top to bottom display, where the logo is on the very top and the most important information follows on that screen, with the information on the bottom being less important. Many designers have their links come up in a pop up menu through an icon towards the top of a mobile page, because that takes up way less space.
With content marketing, you connect to business partners via their blogs through the help of a digital marketing agency. Blog writing is one of the best ways to update your website – like social media, you connect with customers and readers through your blog, which is related to the service that you provide. People are taught not to trust advertisements anymore, and if you want to be able to sell something that you believe is valuable to others, it’s best to do so with blog writing (this is what content marketing is all about). The blogs are already genuine with information that is relevant. It’s something they already care about, and will like to click on hyperlinks provided through the blog so they can know more or hire someone. You provide links to your business or to your business partners, and they can do the same for you.
Today, it’s really all about accessibility and reaching out to others to make everything available to them.