No one likes feeling like their eyeballs are being gouged out with vibrant colors that do nothing but make them want to turn their head away because it’s giving them a headache. No one wants to deal with downloading software in order for them to simply view what should be a basic, informational company webpage. And certainly, no one wants to look up a webpage and as soon as it loads, have their own ears and those of their co-workers assaulted by abrupt, loud and unexpected music or other unpleasant noises of any kind. Websites that were designed 10 years ago were rife with these kinds of what are now considered, website design faux pas and things have fortunately changed. No one likes the feeling of being irritated, annoyed or angry and all of the aforementioned webpage occurrences produce one or all of those emotions when encountered by most.
Webpages are supposed to be easy to find, easy to read, easy to locate information on and easy on the eyes and ears. The best way to make a website easy on the ears, in my opinion, is to never under any circumstances design it using music. It doesn’t make any sense unless the site itself is a music website and even then, it should be up to the viewer’s discretion if they want to hear music. Which means that they should just be able to click on a button to stream or download an mp3 or whatever if that’s what they want to do. Designing a page that’s easy on the eyes isn’t that difficult either for a good, responsive web design company that understands what their main objectives are. The website shouldn’t abuse the color wheel and bespatter the webpage canvas with a bunch of obnoxious, vibrant colors just because they can. They should be muted and soothing colors that aren’t going to cause the viewer to feel like they have to blink more often than they’d naturally have to otherwise.
Part of effective web design is making a webpage easy to read and it starts with a no-risk font. The size of the font should take an old man or woman with bifocals into consideration when making sure that it’s big enough to read for someone with less than perfect vision. Don’t worry about those who are considered legally blind though, you just can’t win with them without upsetting the rest of your visitors in the process. Just like you don’t like using a calculator that looks like it was designed for Paul Bunyan’s fat, fumbling fingers; the typical internet user doesn’t like viewing a page that looks like it was designed for someone who reads using braille. There are specialized devices that people who are visually impaired use in order to make websites more conducive to their viewing. It’s important to think about the less fortunate but if doing so it going to upset 999 out of 1000 people, it’s not good for business and you need to put a leash on your overly altruistic sensibilities.
Another important part of making a website easy to read is to just use logical, left to right, up to down flow that makes sense to any American who is a product of the public educational system. It doesn’t matter if what you do is in the creative field or what, if you’re too creative and abstract for the typical internet user, you’re not doing yourself any favors by taking chances with your website. The point of your website is to not scare away your prospective clients/customers, it’s to gently greet them and welcome them into your space. Think about every wrong turn that you could make by trying to make someone feel welcome and comfortable at your house after they arrived to a dinner party, and use that as an analogy to remind you of what you shouldn’t do with your website.
Don’t immediately and wildly swing open the door mid-knock and scream at your guests, “WELCOME, THANKS FOR COMING!”. Don’t tell them to take their shoes off at the door and just let the welcome mat serve it’s purpose. Don’t let them stand there awkwardly with their jackets on without asking them if you can take them and hang them up in the entryway closet. Don’t play heavy metal music and expect people to react well to it just because it’s what you’re into. Don’t let them do much of anything else until you offer them something to drink and show them to the hor d’oeuvres. Any web designer knows how to throw a the proper online dinner party by the way that they design your website. You should never assume that they know exactly what they’re doing without checking out some of their previous work though, and if you ask, they should be able to give you many webpage examples that they personally designed so you can feel comfortable with any decision that you may make to do business with them. Keep in mind, your webpage should be a calm, welcoming place that is conducive to people wanting to stay awhile, not the kind of place that is unsettling and makes people want to go out the same door that they just came through.